Competent and passionate about digital, going from building sites and apps, creating the relevant content, strong focus on personalisation and marketing automation towards a successful e-commerce and CRM, all driven by the right customer data (platform).
I have a wide experience, towards the area of digital marketing, companies and industries, in Belgium, but also outside of Belgium. I believe in a very open and transparant communication, with a critical view.
Passionate to help you with translating your digital strategy into a strong action plan, building a strong foundation with enough focus on harvesting your results
Some possible options (list is not exhaustive)
Projects with strategic and organisational impact
Projects that focus on implementation and change
Leading role in a digital team with clear digital vision / strategy (or the will to design it)
Leading IT role with focus on digitalisation
Portfolio / program manager of digital areas
Since the start as a freelancer approx 3 years ago, I have / had the opportunity to work for several companies like Toyota, Miraclon, Atlas Copco, Ypto...
Besides my professional activities, I like being busy with my kids and their hobbies, but also enjoy myself with sporting (padel, cycling, mountain biking, triathlon, ...) and meeting friends.
See linkedin for more information
Short assignment with high impact for a small Artisanal jewelry company
Set up of new digital environment for Epiroc
Project defined and implemented the
digital landscape / strategy for Atlas Copco.
Roadmaps for different digital aspects: personalisation, marketing automation, ..
Change management process towards customer orientation for JSE
Coaching of a team, team members. Make the team stronger
Short assignment with high impact for a small Artisanal jewelry company.
After a detailed assessment of the overall company strengths and weaknesses, a step by step approach is defined.
At the moment the background / foundation actions are ongoing. Once these are completed, happy to share more information.
Project defined and implemented the
digital landscape / strategy for Atlas Copco.
After successfully setting up the websites for Atlas Copco on a global solution during a 1 year project, the project focused on defining how the future digital landscape of Atlas Copco should look like and the 3 year roadmap.
Principles of this foundation are still reused on the Atlas Copco digital landscape of 2020
Approach (SEO part) won a European award in 2007
Change management process towards customer orientation for JSE
Objectives of the project: make Johannesburg Stock Exchange (JSE) more customer oriented.
Starting from defining the expectations, creating the action plan, train the different trainers and guide the actual roll out to all +1000 employees.
Project took approx 9 months
During the past years, I had the honour to present on multiple conferences all over Europe.
Already look forward to the next opportunity, for being a speaker.
Set up of new digital environment for Epiroc and removal from Atlas Copco environment
Duration – 12 months
In 2018, Atlas Copco was split in 2 companies: Atlas Copco and Epiroc.
The program included the whole digital / web strategic approach, the actual switch, the preparation, selection and training of the new organisation, all contractual and license aspects.
Roadmaps for different digital aspects: personalisation, marketing automation, e-commerce.
During the past years, several new areas where identified. For each of them a strategic plan was worked out:
-Personalisation and targeting
-Marketing automation approach
-E-Commerce approach
- ...
For one of my assignment as freelancer, I took the role of acting program manager: manage the existing team, help the team to align on vision and approach, guide the recruitment of the open vacancies and the on-boarding. Once the team was in place, I gradually made myself redundant.
Had the opportunity to coach multiple capable team members and they have a special place in my heart and memories.
What's more rewarding than seeing your team members evolve and grow?
For each of them, my role was a bit different, but I have a huge respect for the path each of them made. Grateful that the respect is vice versa as well :-)
An overview
Of course these awards are the results of great team work, but as program manager digital, I had the opportunity to receive the awards on stage :-).
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